T IS serendipty. The Chancellor honors millionaires a 5p tax cut and Tiffany & Co, the go-to jewellers for remorseful adulterers, unimaginative-but-loaded gift-buyers and girlies with aspirations launches a new metal. Meet Rubedo, an alloy of silver, gold and copper with a golden-pink sheen. It emulates, according to the company’s slightly jewelry sets hysterical website, “the rose luminescence of a sunrise”.

“Capturing the alight of dawn”, different of Rubedo’s alleged achievements, does not come cheap. The unexampled metal embodies being used in a range of jewellery to mark Tiffany’s 175th anniversary. These manacle, rings and pendants have everything the company’s core customer loves, being heavily branded with the legends T & Co, 1837, and founder Charles Lewis Tiffany’s signature. These legends are on the outside, so that everyone knows it’s from Tiffany’s not Argos. These pieces are only available this year, so have a desirable collectability for the brand’s hardcore devotees. They come in the iconic pale blue box and are boldy priced: £5,800 for the cuff, £6,500 for the interlocking circles necklace, £505 for a padlock on a chain.

The spiralling cost of bullion grade metals is, according to industry tiffany bracelet  insiders, one of the major reasons for Tiffany’s development of Rubedo. The new alloy is trademarked and its exact proportions of gold, silver and copper expanses closely unrevealing when the recipe for Irn-Bru. The name is the Latin word for redness, embraced by alchemists for the fourth and final stage in their attempt to create their magnum musical composition. Which is a highly polished way of disguising a driving commercial need to come up with a premium metal which costs less than either straightforward gold, silver or platinum.

Jewellery commentator Brian Roemmelle says: “The rise in the price of gold and silver was causing a price increase that raised the retail cost to almost become out of reach for a wide section of traditional Tiffany customers.” This is borne out by the company’s results, which report a drop-off in sales under $250. “Rubedo is sort of an alchemical marriage of a uniquely beautiful new metal alloy paired with a way to keep retail costs lower then equivalent pieces in gold or silver, says Roemmelle. “Ironically, Rubedo just may become more prized and valuable than the constituent metals that it contains. Rubedo’s content is arranged sodiscount jewelry  uniquely, it will be very difficult for other companies to copy the product’s unique characteristics.”

From a technical point of view, Rubedo has much to commend it. It is more durable than silver and polishes up to a high sheen. It shimmers in the light, with distinctive gold, pink, amber, silver and copper tones. Conveniently, rosy-hued artful metals are too getting a fashion moment. David Beckham, who scours the world for new and inventive things to spend his money on, bought Victoria a rose gold Rolex Daytona for her 36th birthday. She has gone nuts for the stuff. She has sent models down the catwalk in futuristic rose gold-coloured shoes and added a pair of rose-gold-dipped aviator sunglasses to her accessories range. She even owns a rose-gold-edged iPhone. So can you, if you dedicate $1,334.99 to goldgenie.com.

arrow
arrow

    tiffanyjewelry 發表在 痞客邦 留言(0) 人氣()